Fashion TV for Racecourse Ladies Days
Racing and Fashion go hand in hand – particularly on Ladies Day. What better way to encapsulate the glitz and glamour of ladies day racing by having Fashion TV at your racecourse. This case study is taken from Ladies Day at Sandown Racecourse in July 2008 Our sister company Create Films specialises in all aspects of music television production, including documentaries, promos and live concerts. Our directors have produced hundreds of promo pop videos, live performances and excel in getting the best out of a live performance scenario. We are able to bring this experience to your racecourse for ladies day with Fashion TV providing you with a stunning visual throughout the day, including live feed back to your screens of your Best Dressed Competition and capturing the essential elements that make Ladies Day such a special event. Theres always a certain frisson with a film crew at an event; all the more reason for girls to strut their stuff! We provide a complete filming package including a glamorous presenter who chats to ladies about their outfits around the racecourse, highlighting the Best Dressed Competition and promoting the racecourse attractions. This can be broadcast live on your Race Tech screens and can also be edited to be shown at opportune moments throughout the day. It makes a dramatic impact and gives your Ladies Day a personal touch but with a celebrity A lister tone!
London City Airport Gets Create
Create Events has been working with London City Airport on an ad-hoc basis since August 2007, delivering a number of new route launches in conjunction with airline partners including Austrian Airlines and Lufthansa. Stunts included a team of frostbitten Arctic Explorers descending upon the terminal to find their way back to Norway to promote SAS's new route to Oslo. The agency was also handed the brief to produce London City Airport's two-day Winter Expo in Broadgate, EC4. The event was conceived to promote winter destinations served out of London City Airport by British Airways, Swiss International Air Lines and Air France. Create Events director Patrick Haveron was delighted with the partnership; "We are enabling London City Airport's fresh and dynamic PR team to grab attention with unusual bespoke events. From a huge alpine ski slope at Broadgate Circle to burlesque Berlin fan dances, we find a theatrical touch enhances the effectiveness of our client's message." Create Events report to the airport's Press & PR Manager, Rupa Haria, who comments, "The team at Create Events are exciting and innovative, always surprising me with their unique and thoughtful ideas. Their understanding of our business model combined with their excellent client management skills makes them a pleasure to work with." Create Events will also produce launch events for four new BA CityFlyer routes on behalf of London City Airport. London City Airport is celebrating its 21st birthday in 2008. The airport announced record growth in 2007, with a 23 per cent increase in passenger numbers.
Entourage Dancers produce show for Astra Zenica
Create helped Astra Zenica express the icons and values of Astra Zenica's new charter in a visual medium. We developed the icons to make The Charter more memorable. These included representing the Charter's themes such as 'Lead By Example', 'Valuing Quality', 'Culture of Empowerment' and 'Culture of Individual Accountability'. 14 Entourage dancers performed at this two day conference at Wembley Conference Centre.
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JCB 60th Birthday
JCB celebrated their 60th birthday with a party for 25,000 staff and friends at their worldwide headquarters in Uttoxeter. Create Events supplied the giant stage and production, and the crowd were entertained with music from the last 60 years. This included a 50's big band as well as Elvis, Tom Jones, Kylie and Robbie impersonators performing in the Counterfeit Concert. It was left to JCB to provide the dancing diggers!
New Look Summer Party
Create Events were chosen as the production company and entertainment supplier for New Look's head office summer party in Weymouth. Over 800 guests were wowed with a pink experience, from pink daiquiri drinks to food, feathers and lighting. New Look's 'mock shop' was transformed into a funky venue, with theming including ice sculptures and luges, chocolate fountains and a huge 60 ft' pink bar. Entertainment included the Counterfeit Concert, scalextrics, casinos, fantasy imaging, dancing girls, and the amazing Natural Theatre Company, who's Trinny and Suzannah were suitable hilarious, but nothing topped the naked body suits in their 'Nude Look'.
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The Ultimate Football Party
We had so much fun with this one; from the theming to the attention to detail, it was football crazy for this party of VIP's gathered together to celebrate a Dennis Roach's 65th birthday. Dennis arrived by helicopter thinking he was having lunch with his son, and was greated by a dozen cheerleaders dressed in his old football strip. Create Events produced a unique party invite in the style of an 8 page authentic football programme, detailing Dennis's life and filled with messages from his family. His school reports became place mats and brown envelope bungs became place settings. Giant Wreckham and Bookham stiltwalkers led the penalty shoot outs on the lawn, whilst the Dan Redding Trio played jazz versions of Match of the Day. The Schmooze Brothers and Bobby Davro entertained after dinner, followed by the John Wilson Band and The Upbeat Beatles performing in the mouth of a giant goal. A highlight of the day was a 'This is Your Life' DVD presentation from Dennis's son on the big screens either side of the stage.
Visit USA Ball
We were pleased to organise the Visit USA Association's Annual fundraising ball at The Dorchester. The night also featured the VUSA Media Awards for the first time, with amusing choices of walk up music from 'Sweet Home Alabama', 'Going to Miami', 'Hey Mickey' to 'Hotel California'! The awards were presented by a double hander of The Lottery's Alan Dedicoat and Steve Wright's Tim Smith Music and Dancing was provided by the fabulous Alpha Connection band, who helped the 300 guests party into the small hours. We were thrilled that the organisers raised a record amount for their charity, Just a Drop.
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Visit Florida Annual Dinner
The historic setting of Middle Temple, part of London's Law Courts, was the exciting venue for the Visit Florida annual dinner. This involved 300 Anglo American travel industry folk arriving for drinks and gossip, captured on film by the Digital Paparazzi, who uploaded hundreds of shots of the night to a unique website within hours of the event. The evening continued with sponsor speeches whilst dining out on the ancient long tables, followed by partying into the night to the John Wilson Band. This seven piece band, fronted by ex Average White Band singer John Wilson, played a heady mix of 60's soul, 70's funk and pop classics, with John's soulful vocals a highlight, alongside a fabulous lead sax player. Create supplied the band, stage, backdrops, lighting, P.A. and sponsor branding, as well as front of house staff and event management on the night. "The John Wilson band were outstanding, they really made the night. We demanded encores and didn't stop dancing, even when the venue wanted us to go home" Sue Bloomfield, Visit Florida
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Viva or rather Volvo, Las Vegas! May 2004
To launch the fabulous new Volvo S40, Create Events transformed H R Owen's three London Volvo Showrooms into Fun Casinos complete with Volvo branded money where H R Owen's customers could "Play To Win" a fabulous holiday for two in Las Vegas. With fabulous live music throughout the weekend adding to the celebratory mood of the occasion, the event was declared a wholesome success.
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